Previous project
Integrated Campaign
Getting motorcyclists revved up about road trips in Quebec.
Quebec by Motorcycle
Assignment
Creating a website that makes it easy to plan a motorcycle tour of Quebec.
In spring 2015, Oasis was asked to develop a series of thematic websites that would serve as a portal for planning incentive travel in Quebec.
The first website was created to promote tour routes and provide related travel information (events, regions, etc.) for motorcyclists. Up and running since the summer of 2015, the website is structured to help motorcycle travellers plan a Quebec adventure from start to finish. This tailor-made website uses an interactive map to promote partner tourism regions and itineraries and provides a wide range of useful information.
In this project
Issues & challenges
Providing an effective tool for presenting motorcycle tour routes.
The technology used to program the website allows people to view routes and attractions on one interactive map. The application’s design lets users find information quickly and easily through intuitive, logical navigation. Information architecture and the user experience were central to Oasis’s strategy in delivering an enticing platform that makes a great trip-planning guide.
Results
A better planning experience for motocycle traveler’s.
Since the website was launched, ATRAQ has noted a significant increase in orders for planning tools for motorcycle trips as compared to previous years. They have also seen an increase in website traffic since the new platform was launched.
Web
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